Creating a compelling business case for employee benefits will help ensure the success of your scheme. To help you we’ve compiled a list of 10 points you should consider.
1. The audience – who are the stakeholders and who will have final sign-off?
You need to understand who will be reading the business case and what their current level of understanding of the situation is. It’s really important that you pitch this document at the right level.
2. What’s happened before within your organisation?
What has been suggested, approved and declined previously? How is your suggestion superior to those that have been put forward previously? It’s also a good idea to review other business cases within your organisation – how have they been formatted, how in-depth are they and what language do they use?
3. Relate everything back to the wider business strategy
What are the drivers behind this project and how can you relate these back to business goals, objectives and the company culture? Speak to other teams in your organisation, what are they working on and what challenges are they facing that your proposal will help with?
4. Are you creating a case to implement something new or change an existing process?
This will decide the level in which you review what’s currently in place. You should also review what other companies have, if you can access this information. These could be competitors, companies of a similar size or aspirational companies in similar industries.
5. Sign-off always takes longer than expected
Be realistic in your timelines and always give clear deadlines. Keep the information relevant and have discussions upfront. Ensure internal stakeholders are involved from the earliest opportunity (for example IT and procurement) as you don’t want to get close to sign-off and hear bad news from IT, relating to the types of technology you can or can’t integrate with.
6. Keep it interesting
Do you need compliance or procurement to sign-off your proposal? Although these teams are professional and driven by facts and figures, depending on the size of your organisation they’ll read hundreds of proposals. They are likely to respond to a format that stands out and is different from the rest. Show them that your idea will work in an innovative way.
7. Make your case in person
As important as creating a business case is, you shouldn’t let it do all the talking for you. Pitching your proposal in person means you can provide more insight, answer any questions and add a level of personalisation that’s not possible with an all-encompassing document.
8. Take inspiration from other forms of writing
Use storytelling techniques and structure the case around a narrative. It should have a clear beginning (problem), middle (analysis) and end (solution). Using these techniques alongside data to back up what you’re saying will ensure the business case is robust.
9. Be confident
Show you believe in the solution you are proposing. Don’t write as though you are asking for permission, but explain how it’s going to work and demonstrate what you need for implementation. The worst thing you can do when trying to make a compelling argument is come across uncertain.
10. Ensure your conclusion is thorough
This is not the section to rush or skip over, it’s where you could potentially win or lose your case. Focus on the results here and keep it brief, but don’t miss any key points or deciding factors.