Philips Electronics UK Ltd
Benefex assisted Philips to create an exciting re-brand and targeted communication strategy enabling increased take up of every benefit offered...
In recent years, Philips has undergone significant change, including a corporate rebrand, so the Reward team wanted their current Flexible Benefits scheme to be more consistent with the Philips of today.
Their existing communications were very out of date and ‘unloved’ - and definitely not representative of the innovative and market leading organisation like Philips. Flex had been in place for 8/9 years but it was felt the spark was gone and employees had become complacent.
So Philips chose Benefex as their benefits partner to inject new life into their reward strategy and launch a brand new reward brand…
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